Increase conversions drastically with improved site search

What is Conversion Rates?

Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization can track:

  • The percentage of website visitors who fill an enquiry form, call the organisation, chat using the live chat interface or purchase something online.
  • The percentage of visitors who go to the next level of getting the proposal.
  • The percentage of proposals that the organisation wins.
  • The percentage of repeated clients.

    and so on….

The major factor that affects the conversion rate is the website search. The average revenue that is generated by an organisation from site search is significantly higher than the visitors performing site searches on the website .

But the sad part of it is that around 15% of the organization have dedicated resources to optimizing the site search experience, while the rest include it in the wider range of responsibilities where internal search probably isn’t at the top of the priority list and most of them neglecting it all together.

Each Organisation has to take it to that point that, the site search is a key place where the potential clients are telling you exactly the thing they’re looking for & the words they use to describe it, when they’re on your site.

Listed below are few key areas to be concentrated on the site search option in a website.

1. Position the search bar in users visibility: Place the search bar in a position that is prominently visible in the website. Also make sure that the search bar is available in all pages of the website in the header position. The search bar should be atleast 30 character long and attractive ( any visitor to the website should notice the search bar first)

2. Interesting Search Result page: Most of the website developers do not take care of the search result page. They will have a beautiful designed website but the search result page will not be attractive and will have only a list of test message without an appealing look. Put your design creativity in the search result page also to give a visual appealing page to the users.

3. Let users organise their search result: Filters, sorting and different views(list & Grid) makes it easier for visitors to get what they want. Provide various filter option and sorting details so that the visitors will be able to narrow down the search result to obtain the most appropriate result.

4. Be responsive: The search result page should be responsive ie viewable in all standard smart phones and tablets. It’s important to go beyond just having pages that are functional for mobile users, but also make changes that correspond with having a small screen space, such as limiting the number of facets and character count of results descriptions.

5. Provide search option for visitors: Some of the users may not exactly know what they want. So in such case its advisable to provide auto populate option that will list all possible suggestion for the text the visitor has provided. These anticipated text will help the user to search the website appropriately.

6. Do not show “NO RESULT” or “SEARCH PROVIDE 0 RESULT”: “No results” or any phrase with the similar intention is a clear invitation for the visitor to go over another external search engine, and your competitor. So do not loose a potential client instead find any other ways to engage the potential client by redirecting them to your portfolio, contact page, service provided page etc which help them to be retained in your website.

To know more about our web and mobile development service visit http://evincetech.com.
For more information, please contact us with the specifications for your project. You can email our sales team at info@evincetech.com, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565

Steps for Securing WordPress Website

Most website admin think that they have to protect the website and its files. Its a clear NO.

The major responsibility of a website admin is to protect the user or customer data. Most of this data lives in your MySQL database, which servers as the back-end for WordPress. So the order of protection is

1. Protect the customer data

2. Protect the website

Listed below are few of the noted points that needs to be considered for securing the wordpress website:

1. Only Install Trusted Software.

2. Updating Core, Themes and Plugins on regular basis.

3. Provide the correct File Permissions and the WordPress Directory Structure.

4. Strong Passwords to Protect Against Attacks – Use a Unique Username and Secure Password.

5. Disable Trackbacks and Pingbacks.

6. Hide PHP Errors and prevent PHP Execution.

7. Prevent Information Disclosure like disclosing your directory list.

8. Never Use Plain Old FTP. Instead use SSH and SFTP.

9. Run a HTTPS-only Website.

10. Installing a WordPress Firewall.

11. Use Logs to Detect and Avoid Attacks. Make sure to secure Other Applications, Logs and Files on the Same Server.

To know more about our web and mobile development service visit http://evincetech.com.
For more information, please contact us with the specifications for your project. You can email our sales team at info@evincetech.com, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565

PHP -The best web scripting langague

PHP is traditionally used as a server-side scripting language. There are many web languages which are used for web development or web programming. Among all of them PHP is the most popularly used web scripting language.

LETS FIND OUT THE REASON FOR IT……

1. PHP language has its roots in C and C++. PHP syntax is most similar to C and C++ language syntax. So its easy for the programmer to pick up and it is very easy to create website scripts.

2. PHP has both procedure programming language and OOP language features. This means that programmers from different programming language background can pick up this language within short period of time.

4. PHP is dynamic. PHP works in combination of HTML to display dynamic elements on the page. PHP only parses code within its delimiters, such as. Anything outside its delimiters is sent directly to the output and not parsed by PHP.

5. MySQL is used with PHP as back-end tool. MySQL is the popular online database and can be interfaced very well with PHP. It can be used with a large number of RDBMS, runs on all popular web servers and is available for many different operating systems.

3. PHP runs on both UNIX and Windows servers. It runs in almost all the flavors of Unix and Windows as well as other OS. It is easy for users to find hosting service providers.

6. It has a very powerful library support:. One can easily find functional modules that is need. For eg: PDF, Graph etc.

7. Its Fast and flexible. PHP powers everything from blog to the most popular websites in the world. Websites like yahoo, wikipedia and many others use PHP language. PHP is used by 82.0% of all the websites whose server-side programming language we know.

To know more about our web and mobile development service visit http://evincetech.com.
For more information, please contact us with the specifications for your project. You can email our sales team at info@evincetech.com, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565