1. Effective landing page
A landing page is a page designed to receive the traffic generated by a specific marketing campaign. The job of a landing page is to convert that traffic into actions, such as a phone call, sign up, download or a purchase. Provide information that serves the needs of your target audience. For example, if you are selling gift items, provide content that educates the customers on the Unique Selling Point (USP) and the ease of use of the Website Development India . This kind of information enhances your brand, builds trust and makes people want to do business with you.
2. Minimize HTTP Requests
Web page’s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc. An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render.
That being the case, the quickest way to improve site speed is to simplify your design.
3. Use CSS sprites to reduce HTTP requests
3. Use right formatted image
If you have a lot of images, it’s essential to learn about the optimal format for each image. There are three common web image file formats: JPEG, GIF, and PNG. In general, you should use JPEG for realistic photos with smooth gradients and color tones. You should use GIF or PNG for images that have solid colors (such as charts and logos). GIF and PNG are similar, but PNG typically produces a lower file size.
4. Enable Browser Caching
When a web browser displays the webpage it has to load several things like your logo, CSS file, images, banner, java script and other elements.
What browser caching does is “remember” ie stores the elements/resources that the browser has already loaded in a temporary storage. When a visitor goes to another page on the website the logo or CSS file does not need to be loaded again, because the browser has them “remembered”. The end result is that the pages load much faster.
Set different caching time for all the elements/resources. The set time period can be like “1 year” or “1 month”. The time period allocation is associated with file types and if you want to change that it can be directly changed in the code. The values above are pretty optimized for most of the WebPages. For all cacheable resources (JS and CSS files, image files, media files, PDFs, etc.), set Expires to a minimum of one week, and preferably up to one year in the future.
Minification refers to the process of removing unnecessary or redundant data without affecting how the resource is processed by the browser – e.g. code comments and formatting, removing unused code, using shorter variable and function names, and so on. WYSIWYG resources make it easy to build a Web page, but they sometimes create messy code—and that can slow your website considerably.
Some of the minification tools:
Ø To minifying HTML, you can usePageSpeed Insights Chrome Extension to generate an optimized version of your HTML code. Run the analysis against your HTML page and browse to the ‘Minify HTML’ rule. Click on ‘See optimized content’ to get the optimized HTML code.
Ø To minify CSS, you can tryYUI Compressor andcssmin.js.
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