CRM and its Importance

CRM means Customer Relationship Management. It is a combination of business strategies, formula and processes that help build long-lasting relationships with their customers. It refers to all strategies, formula, techniques, methods, tools, and technologies used by companies (small size to large size) for acquainting and retaining their customers. CRM software ensures that every step of the interaction with customers goes smoothly and efficiently without consuming much of the time in order to increase the overall profits.

 One important aspect of the CRM approach is that it compiles the data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach , businesses learn more about their target audiences and how to best cater to their needs.

The important question that arises now is “WHY DO MY BUSINESS REQUIRE A CRM?” . Below are the major reasons why companies nowadays go for a CRM.

1. Increase your revenue per employee thus increasing the profit of the company.

2. Employees work efficiently and effectively there by increasing the productivity of the company.

3. Create a successful process

4. Organize interactions and relationships with customers

5. Optimize Conversion Probability

6. Boost your brand and expand your business

So as to conclude the importance of CRM is that it helps manage all of your customer data in centralized database at a single place and help your employees to be more productive by tracking customers history and adding reminders for the future sales calls and meetings and providing the comments or update of the current call or scenario of the customer. This CRM will ultimately speed up the growth process of your company.

You need a CRM system that everyone uses to execute your strategy. Visit  and Get in touch with us to make your business grow.

In the next article we will share more about the Benefits of using CRM.

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Which is the best framework for PHP?

Let’s take a look at the top reasons why many developers like to use PHP frameworks and how these frameworks can level up your development process. Here’s what PHP frameworks do:

  • Make speed development possible
  • Provide well-organized, reusable and maintainable code
  • Let you grow over time as web apps running on frameworks are scalable
  • Spare you from the worries about low-level security of a site
  • Follow the MVC (Model-View-Controller) pattern that ensures the separation of presentation and logic
  • Promote modern web development practices such as object-oriented programming tools

Which of the framework is the best among all ? This is a million dollar Question.

So we decided to dig deeper into this and find which is not only the most used framework for 2018, but which is the utmost valuable? The survey shows explicit that Laravel remains the most searched framework for all new PHP projects.

1. Laravel

Laravel has many features that make rapid application development possible. Laravel has its own light-weight templating engine called “Blade”, elegant syntax that facilitates tasks you frequently need to do, such as authentication, sessions, queueing, caching and RESTful routing. Laravel also includes a local development environment called Homestead that is a packaged Vagrant box.

Laravel’s Best Features:

  • Built-in Database Query Builder
  • Unit-Testing Support
  • Artisan” Command-Line Interface
  • Lumen” Micro-Framework
  • REST API Compatibility
  • Comprehensive Documentation
  • Easy Deployment with “Envoyer”
  • Spark” Scaffolding

2. CodeIgniter

CodeIgniter is a lightweight PHP framework that is almost 10 years old (initially released in 2006). CodeIgniter has a very straightforward installation process that requires only a minimal configuration, so it can save you a lot of hassle. It’s also an ideal choice if you want to avoid PHP version conflict, as it works nicely on almost all shared and dedicated hosting platforms (currently requires only PHP 5.2.4).

CodeIgniter is not strictly based on the MVC development pattern. Using Controller classes is a must, but Models and Views are optional, and you can use your own coding and naming conventions, evidence that CodeIgniter gives great freedom to developers. If you download it, you’ll see it’s only about 2MB, so it’s a lean framework, but it allows you to add third-party plugins if you need more complicated functionalities.

Codeigniter’s Main Features:

  • MVC Support
  • Strong Security
  • Great Performance

3. Yii 2

If you choose the Yii framework you give a boost to the performance of your site as it’s faster than other PHP frameworks, because it extensively uses the lazy loading technique. Yii 2 is purely object-oriented, and it’s based on the DRY (Don’t Repeat Yourself) coding concept, so it provides you with a pretty clean and logical code base.

Yii 2 is integrated with jQuery, and it comes with a set of AJAX-enabled features, and it implements an easy-to-use skinning and theming mechanism, so it can be a great choice for someone who comes from a frontend background. It has also a powerful class code generator called Gii that facilitates object-oriented programming and rapid prototyping, and provides a web-based interface that allows you to interactively generate the code you need.

Yii 2 Features

  • Yii adopts the proven MVC architecture, which allows for clean separation of concerns
  • Yii allows developers to model database data in terms of objects and avoid the tedium and complexity of writing repetitive SQL statements
  • With the help of Yii, collecting input extremely easy and safe
  • Zero configuration required to let the task easier for you
  • Thorough maintenance

4. Cake PHP

CakePHP has a really remarkable showcase, it powers the websites of big brands such as BMW, Hyundai, and Express. It is an excellent tool for creating web apps that need high-level of security, as it has many built-in security features such as input validation, SQL injection prevention, XSS (cross-site scripting) prevention, CSRF (cross-site request forgery) protection, and many others.

Cake PHP Features

  • MVC Pattern – Model support data handling, with the model class you can insert, update, delete or read the data from the database.
  • ORM features, converting data between incompatible type systems in databases and object-oriented programming languages
  • Perfectly suited for commercial applications
  • Proper class inheritance
  • Easily extend with Components, Helpers, Behaviours, and Plug-ins

5. Slim

Slim is a PHP micro framework that provides you with everything you need and nothing you don’t. Micro frameworks are minimalistic in design, they are excellent for smaller apps where a full-stack framework would be an exaggeration. Slim’s creator was inspired by a Ruby micro framework called Sinatra.

Slim is used by many PHP developers for developing RESTful APIs and services. Slim comes with features such as URL routing, client-side HTTP caching, session- and cookie encryption, and it supports “flash” messages across HTTP requests as well. Its User Guide is an easy read, and if you are interested in the new features of the upcoming major release (already in beta), you can watch this primer video about Slim 3.

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Increase conversions drastically with improved site search

What is Conversion Rates?

Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization can track:

  • The percentage of website visitors who fill an enquiry form, call the organisation, chat using the live chat interface or purchase something online.
  • The percentage of visitors who go to the next level of getting the proposal.
  • The percentage of proposals that the organisation wins.
  • The percentage of repeated clients.

    and so on….

The major factor that affects the conversion rate is the website search. The average revenue that is generated by an organisation from site search is significantly higher than the visitors performing site searches on the website .

But the sad part of it is that around 15% of the organization have dedicated resources to optimizing the site search experience, while the rest include it in the wider range of responsibilities where internal search probably isn’t at the top of the priority list and most of them neglecting it all together.

Each Organisation has to take it to that point that, the site search is a key place where the potential clients are telling you exactly the thing they’re looking for & the words they use to describe it, when they’re on your site.

Listed below are few key areas to be concentrated on the site search option in a website.

1. Position the search bar in users visibility: Place the search bar in a position that is prominently visible in the website. Also make sure that the search bar is available in all pages of the website in the header position. The search bar should be atleast 30 character long and attractive ( any visitor to the website should notice the search bar first)

2. Interesting Search Result page: Most of the website developers do not take care of the search result page. They will have a beautiful designed website but the search result page will not be attractive and will have only a list of test message without an appealing look. Put your design creativity in the search result page also to give a visual appealing page to the users.

3. Let users organise their search result: Filters, sorting and different views(list & Grid) makes it easier for visitors to get what they want. Provide various filter option and sorting details so that the visitors will be able to narrow down the search result to obtain the most appropriate result.

4. Be responsive: The search result page should be responsive ie viewable in all standard smart phones and tablets. It’s important to go beyond just having pages that are functional for mobile users, but also make changes that correspond with having a small screen space, such as limiting the number of facets and character count of results descriptions.

5. Provide search option for visitors: Some of the users may not exactly know what they want. So in such case its advisable to provide auto populate option that will list all possible suggestion for the text the visitor has provided. These anticipated text will help the user to search the website appropriately.

6. Do not show “NO RESULT” or “SEARCH PROVIDE 0 RESULT”: “No results” or any phrase with the similar intention is a clear invitation for the visitor to go over another external search engine, and your competitor. So do not loose a potential client instead find any other ways to engage the potential client by redirecting them to your portfolio, contact page, service provided page etc which help them to be retained in your website.

To know more about our web and mobile development service visit
For more information, please contact us with the specifications for your project. You can email our sales team at, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565