Magento Site Performance Optimization

1)  Enable output compression

Apache files compression is the fastest way to improve your Magento website speed and performance.

To enable Apache served files compression mechanism, you need to open .htacess file of your Magento. Find this code in .htaccess file:
And replace it with this code:

# Insert filter on all content
SetOutputFilter DEFLATE
# Insert filter on selected content types only
AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css text/javascript
# Netscape 4.x has some problems…
BrowserMatch ^Mozilla/4 gzip-only-text/html
# Netscape 4.06-4.08 have some more problems
BrowserMatch ^Mozilla/4\.0[678] no-gzip
# MSIE masquerades as Netscape, but it is fine
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
# Don’t compress images
SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary
# Make sure proxies don’t deliver the wrong content
Header append Vary User-Agent env=!dont-vary
# enable resulting html compression
# For security reasons, mod_php is not used on this server. Use a php.ini file for php directives
php_flag zlib.output_compression on

2)  Enable Expires Headers

Expires headers tell the browser whether they should request a specific file from the server or whether they should grab it from the browser’s cache.
The whole idea behind Expires Headers is not only to reduce the load of downloads from the server, but rather to reduce the number of HTTP requests for the server.
To turn this feature on, just uncomment in .htaccess file the appropriate line and add “ExpiresActive On” right above it. See below:

ExpiresActive On
ExpiresDefault “access plus 1 year”

3)  Disable ETags

ETags are a way for browsers to validate cached components across subsequent visits. They can slow down a site served from a cluster if the cluster hasn’t implemented them properly. It is best to just turn them off as follows:

FileETag none

4)  Increase php memory limit

Most PHP settings actually do not influence the performance of Magento, but just set certain limits. For instance, settings like memory_limit and max_execution_time do not increase the page load but just make sure that certain actions do not timeout or run into memory problems.

Find the following section in the php.ini file.
max_execution_time = 300
max_input_time = 600
memory_limit = 512M

5)  Disable Magento logging

Within the Magento configuration, you can enable logging under the Developers-tab. Depending on the Magento modules this could lead to more logs needed to be written to the filesystem, slowing down your shop. Because the logging-abilities are only needed to debug something, in daily usage, it’s best to disable logging altogether.

6)  MySQL table optimization

Goto MySQL Admin and select all the tables and repair and then optimize them.

Through phpMyAdmin, you can perform the command OPTIMIZE TABLE on specific Magento database-tables. When a table is cluttered, this could lead to improved performance. This does not only count for the complex EAV-tables, but also for regular MySQL tables that are used frequently (for instance, core_config_data).

Database Log Cleaning using Magento Administration

  • From the Magento administrator interface, go to System > Configuration.
  • In the left menu under Advanced, click System.
  • Under Log Cleaning, change Enable Log Cleaning to Yes and configure the Save Log for 15 days:
  •      Click Save Config.

Mysql server memory size increase

Recommended innodb_buffer_pool_size.
Combined web and db server, 6 GB RAM:  2-3 GB
Dedicated database server, 6GB RAM: 5 GB
Dedicated database server, 12 GB RAM: 10 GB

 7)  Combine CSS and JS files

Combine Javascript and Combine CSS files: System ->Configuration ->Advanced ->Developer -> ‘Javascript settings’ and ‘CSS Settings’. You can also consider using an extensions to do this like the Fooman Speedster extension, whichever works best for you.

Attention: Combining CSS/JS when using CDN will cause CSS/JS to “break” until the CDN updates completely. Nexcess recommends starting this process at the beginning non-peak hours to allow enough time for the “new” CSS/JS to reach the CDN.

8)  Remove Unnecessary Components

There were leftover embedded scripts and css that were not being used. When removed the speed increased. This wasn’t tested, because everyone’s situation will change.
Check for leftover scripts
Check for leftover CSS

Disable not needed extensions in app/etc/modules/*.xml or delete

9)  Enabling Flat Catalog

The model Magento uses to store customer and product data results in longer than average SQL queries and more reads. Enabling the Flat Catalog option for Categories and Products will merge product data into one table, therefore improving performance. Magento Development India

Login to your administration area and go to – System > Configuration > Catalog
Under “Frontend”, change “Use Flat Catalog Category” to yes.
Under “Frontend”, change “Use Flat Catalog Product” to yes – this is optional.
Finally you will want to clear your Magento cache.

10)  Use a Content Delivery Network (CDN)

In most cases it makes sense to distribute static media in a different way than HTML – it can be a different web daemon, moving media to a subdomain, distribution across several servers or moving it out on a CDN.

CDN helps to trim down server load, by serving the static content like images, CSS files or JavaScript files through a network of servers intimately located to your customers. A CDN can truly perk up the user experience on the web site.

To know more about our web and mobile development service visit
For more information, please contact us with the specifications for your project. You can email our sales team at, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565

Web Design trends for the current year 2015

Every year, Web design grows and so many awesome things are being published daily. While many of those trends will still be around in 2015 (and probably 2016), it’s time to see what new trends are likely to emerge in 2015.

Let’s see what some of the web’s smartest thinkers reveal what they believe will transform the web.

In 2014, the biggest web design trends included: grid layouts, flat design, background videos, and the increasing capabilities of HTML5 APIs.

So which trends, technologies and techniques will define 2015?

1.       Longer scrolling sites : As mobile devices become more popular, it’s becoming more commonplace for sites to opt for scrolling instead of linking as a means to display content, especially on their home pages. It is easier for users to simply scroll through a page to get their information than it is to constantly click to find information.

2.       Parallax Scrolling: One big web design trend of the moment is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be overwhelming, but when used sparingly it can provide a nice, subtle element of depth.

3.       Ghost Buttons: Ghost buttons are those transparent and empty buttons that have a basic shape form, such as a rectangular or perhaps squared. They are generally bordered by a very thin line, while the internal section consists of plain text printed in a light, sans-serif font.

These buttons, are also sometimes referred to as “empty” of “hollow” buttons, and tend to be bigger than standard colored buttons.

The attribute ‘ghost’ is due to the fact that, although they’re transparent as phantoms, they immediately grab the users’ gaze — almost in the way a ghost story can transfix your gaze.

Indeed a beautiful hollow button performs the neat magic trick of both merging itself seamlessly within a site, but, if set in a proper background and position, it can very successfully attract the users’ eyes.

4.       Absence of large header background images: The trend over the last few years have been large header background images, often with text on top, and it is the first thing most visitors see when they come to a site. Some recent site designs have decided to buck this trend by keeping their large headers, but making them background-image free. As a fact removal of large image will increase the performance of the website and its speed.

5.       Bigger Emphasis on Typography: Traditionally web type-kits that allowed for beautiful fonts and typefaces to be used on websites have been expensive. Meaning that sites leaning heavily on typographic design tended to require larger budgets–leaving the small guys (and most WordPress users) out of the fun. That however, is changing. Type kits are becoming more affordable (or free in the case of Google Fonts) and that means there is more freedom for designers working with a smaller budget to bring their typography skills to the web design table. Website Development India

6.     Rise of Flat design: Flat design has achieved a lot of momentum over the last year or two and it appears to have staying power into 2015. However, it might be possible that as a concept, flat design is growing up. Perhaps into material design.  So, what is material design?

Material design is something Google unveiled this year as their new direction for mobile (and design in general). “Material,” to quote their brief, “is the metaphor. A material metaphor is the unifying theory of rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”

To know more about our web and mobile development service visit
For more information, please contact us with the specifications for your project. You can email our sales team at, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565

Reasons for using YII Framework

  1. Easy Installation

The installation of the YII framework is very simple and easy. The amount of foresight that went into the design and architecture of this framework is mind boggling. YII Modules are best described as mini-applications which reside inside your main application.

  1. Fast Loading

YII is much faster because it is using the lazy loading technique extensively. For example, it does not include a class file until the class is used for the first time; and it does not create an object until the object is accessed for the first time. Other frameworks suffer from the performance hit because they would enable functionality (e.g. DB connection, user session) no matter it is used or not during a request.

  1. Feature Rich

Because YII is secure, rapid web applications can be developed. The awesome’s are CSRF Token validation, Code (CRUD ) generation, YII has default validations for almost all categories such as date validator, etc.. Also YII uses lazy loading concept – which leads to the maximum speed among other frameworks.

  1. Highly Secured

YII as a framework itself is secure.YII is equipped with many security measures to help prevent your Web applications from attacks such as SQL injection, cross-site scripting (XSS), cross-site request forgery (CSRF) ie it automatically checks for a valid CSRF token on all unsafe HTTP request methods (PUT, POST, DELETE), and cookie tampering.

  1. Better Performance

YII is a high-performance framework. Performance of Web applications is affected by many factors. Database access, file system operations, network bandwidth are all potential affecting factors. YII has tried in every aspect to reduce the performance impact caused by the framework.

The performance advantage of YII is especially significant when the widely used with the below boosters:

  • APC extension
  • Disabling Debug Mode
  • Using php
  • Caching Techniques
  • Database Optimization
  • Minimizing Script Files

In Evince our YII developers deliver reliable, secured and fully supported PHP application platform while allowing flexibility in managing production environments lifecycle. Any queries/clarification wrt YII Framework get in touch with Evince Technologies

To know more about our web and mobile development service visit
For more information, please contact us with the specifications for your project. You can email our sales team at, also you can call us at following numbers.
India: (+91) 44 42170775, (+91) 91766 40375
USA [Toll Free]: 866 220 6565